Live Greater

Live Greater

by Alex Carmona

When tasked to come up with a design that encompassed the life that Peoria has to offer, I found it extremely difficult to fit everything in one image. There are so many reasons that my family and I are living our best lives in this great city. Laughter and the expression of smiling are some of the most prominent signs of happiness and well-being. We moved to Peoria from Greeley, Colorado, not knowing anyone, and have found the community members to be incredibly welcoming, caring, and most of all, genuine. This concept was created to give a visual of what Peoria means to me and my family.

There are six different individuals in this design, one for each letter of the word “Peoria.” Each. individual is a member of our community. This design was executed in my general artistic focus of relief printing. All of the lines in the image were individually carved onto a block of wood using sharp hand tools. Notice that the lines that make up the text of PEORIA are carved in a different direction from the background. This creates an optical illusion that allows the viewer to interact with an image that simultaneously has a hidden, as well as, upfront message. The letters aren’t obvious at first but will reveal themselves stronger at different viewpoints. This carving was then printed onto paper the same way a stamp is used. The original print made from the block of wood was then scanned and digitized to add the vibrant colors of the City of Peoria.

It was an absolute honor to be selected for this project, and my family is eternally grateful and blessed to have relocated to this amazing city.

Artist Statement

Live Greater 2024 by Alex Carmona

The simplicity of a single solitary line is where my campaign begins. When multiplied by the power of pattern, the foundations of a cohesive yet complicated war map has been laid out, revealing the beginning of a thought provoking battle through the jungles of visual tonality. The treacherous terrain of interwoven fibers can only be navigated with a thorough understanding of species and gouge. An uncompromising coordination of tactical maneuvers transforms each individual line until the landscape has just enough information to tell the crucial tale of value. A value that ranges from the darkest trenches of your nightmares, to the blinding brightness of victory on an overtaken hill. 

This unwinnable war consists of infinite battles. Paradoxical battles that can never be won. Instead, these battles are meant to instill an unrelenting resolve of growth. This war has but one enemy – The limitation of the mind. This ever-changing enemy has one goal – Incarceration of creativity. This is my art, my life, my struggle. 

Ordinary art can hold you prisoner. Think beyond it and you’ll be set free. 

– Alex Carmona

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Alex Carmona is a master relief printmaker specializing in woodcuts, reduction woodcuts, and wood carvings/engravings. His works are revered for their detail, craftsmanship, and scale. In his short career as an artist, he has gained tremendous notoriety by creating woodcuts and marketing material for some of the biggest names in the music and automotive industry. Alex is an ambassador for Speedball, one of the largest and most respected names in the world of art and printmaking. He is also an ambassador for Tormek, a Sweden-based company with a leading brand in the sharpening of edge tools. His handmade prints and wood carvings are displayed all over the world. Alex’s automotive artwork was among the first to ever be publicly displayed in the Kingdom of Saudi Arabia for the 2019 Global Auto Salon, a worldwide automotive festival. Alex served his country for ten years before he made the transition to full-time artist. His brand continued to grow within the automotive industry by traveling the world and selling his woodcuts and original prints. His growing influence and distinctive style has attracted the Specialty Equipment Marketing Association (SEMA), Fender Musical Instrument Corporation, The Miles Davis Estate, Tormek, among many other large-scale corporations. Alex is a proud Colorado native, and now resides in Peoria, Illinois, where he continues to create and expand his printmaking abilities.

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